Pacific Dental Services Joins the American Dental Assistants Association in Honor of Dental Assistants Recognition Week

Leading DSO celebrates dental assistants and their contributions to the dental industry

IRVINE, CALIF. March 8, 2021 – Leading DSO Pacific Dental Services® (PDS) is pleased to join the American Dental Assistants Association (ADAA) in honor of the 44th annual Dental Assistants Recognition Week. Taking place March 7-13, this year’s theme, “Dental Assistants – Our Heart Goes into Every Smile,” acknowledges the growing importance of the role dentistry plays in ensuring optimal healthcare and the responsibilities of dental assistants (DAs). The weeklong event celebrates DAs and their commitment to professional development and providing quality dental care. The functions performed by DAs in support of dentists are essential to dental offices, especially in maintaining clinical excellence and adopting additional safety measures to protect patients from the COVID-19 virus. 

“DAs in PDS-supported practices are committed to facilitating patient-centric dentistry,” said Rosalinda Olague, PDS Manager of Dental Assistant National Strategy and Vice President, California Dental Board. “During the ongoing COVID-19 pandemic, practices and patients have relied on the DA’s expertise in safety and personal protective equipment. DAs accomplish critical tasks while creating a compassionate environment where patients feel understood and prepared to receive necessary oral healthcare.”

According to The DALE Foundation®, an affiliate of the Dental Assisting National Board, Inc., dental assistants are the largest segment of the dental workforce. As noted in its national survey, more than 95% of dentists and dental office managers strongly agree that dental assistants contribute to a practice’s productivity and play a key role in preserving patient retention by building the bridge of trust between patients and clinicians.

“In honor of Dental Assistants Recognition Week, I want to acknowledge all the dental assistants in the United States for their hard work in serving patients, their dentists, and their teams,” said Stephen E. Thorne IV, PDS Founder and CEO. “Thank you for the extraordinary work you do to create Healthier, Happier Patients®.”

The ADAA is the largest group representing professional dental assistants and has been in operation for over 90 years. Its members include clinical personnel, administrative and back-office staff. “Dental assistants are the backbone of supporting dentists with the goal of positive patient outcomes,” says Olague. “They work chairside with the dental team, take quality dental X-rays and intra-oral photos, handle charting, educate patients, and support dentists in delivering quality oral health care. Their unique and diverse contributions to the dental profession truly make a difference in the lives of those they serve.”


About Pacific Dental Services®

Founded in 1994, Pacific Dental Services (PDS) is one of the country’s leading dental support organizations, providing supported autonomy that enables dentists to concentrate on clinical excellence and the highest levels of cost-effective comprehensive patient care. PDS originated the Private Practice+® model to enable dentists to focus on their passion: serving patients. PDS also pioneered the concept of Modern Dentistry so that dentists are equipped to combine advances in the latest technology with the best operational practices and procedures, highly skilled support staff and a commitment to ongoing training and education. PDS continues to grow, with over 800 supported dental offices across the United States and plans to expand into several new markets. PDS has been on the Inc. 5000 list of the fastest growing private companies in America 14 times. PDS supported dentists aim to be the provider of choice in all the markets they serve and to develop Patients for Life™.


For more information, visit us at
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Ellen Driscoll 

Ph: (949) 617-2188